Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. JSTOR ( October 2009) ( Learn how and when to remove this template message)įull Throttle is an energy drink brand produced by Monster Beverage.
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